Nancy discovered the field of Arts Administration in 1998 and gleefully left the ad agency world behind. She started Hytone Arts Management in 2004 and now works with a diverse array of arts organizations throughout California and the U.S. In addition to providing marketing, development and management guidance, she is currently a Visiting Instructor at UCLA in the Department of World Arts and Culture/Dance. Nancy regularly creates and presents workshops for both artists and arts organizations.
Nancy served as editor/content developer for the all-new 2nd edition of the Center for Cultural Innovation’s ground-breaking publication, Business of Art: An Artist’s Guide to Profitable Self-Employment which was published in January 2012. She authored the book’s marketing chapters in both the original edition (published in 2008) and the new version. In 2009, Nancy was elected to the Board of Trustees for the Pasadena Arts Council and was named President in 2016.
She started her non-profit career as a consultant for the San Francisco Business Volunteers for the Art program. From 1998 – 2004, Nancy was the Director of Marketing and Development for Playhouse West in Walnut Creek, CA. Previously, Nancy held senior account management positions at three of California’s largest advertising agencies working on national brands such as Toyota, Saturn, Honda and Disney Channel. Nancy received a graduate certificate in Arts Administration from Golden Gate University and her B.A. from Iowa State University.
- Marketing Planning
- Content creation
- Corporate Sponsorship Design
- Meeting Facilitation
- Strategic Planning
- Grant Writing and Research
- Board Development
- Program and Workshop Development
Current and Recent Clients:
City of West Hollywood-Arts Division
Regina Klenjoski Dance Company
Dance Resource Center
Community Arts Resources (CARS)
Los Angeles County Arts Commission
Blue13 Dance Company
Theatre Bay Area
Americans for the Arts / National Arts Marketing Project
Center for Cultural Innovation
C2Arts Founding Member.